In her role, she focuses on using online conversation and audience engagement data to recommend more effective communications strategies, including messaging, media targeting, and programming. She also works on content development for media opportunities, owned and social media channels and ESG programs and reporting.
Prior to joining VOX, Sally worked as a Communications Assistant at Haverford College, while also volunteering for local political campaigns and interning with various advocacy organizations.
Sally graduated Magna Cum Laude from Haverford College where she majored in political science and minored in math. She loves playing and coaching tennis, cooking with friends, and talking about how much she loves her home state of Minnesota.