As tempting as it may be to use the same playbook for every campaign, experienced communications professionals understand that every campaign is unique. With that said, that doesn’t mean we aren’t always looking for those best practices that can, in general, carry over from campaign to campaign.
Advancing social change through strategic communications
You’ve read the latest book and listened to the latest podcast about why humans behave irrationally. Now, you’re trying to figure out how to apply this “new behavioral science thing” to all your communications campaigns, and wondering which nudge is the silver bullet to blowing your performance out of the water.
The crowd briskly walked past the New York City street corner, as if it were any other sunny day in their concrete jungle. Eventually, one person noticed someone looking up toward the sky, and pausing from their scurry, their gaze followed toward the clouds. Then another, and another.